Case Study

Scaling Performance With Adaptive Rules 

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The Challenge

  • Monetising multiple demand sources while capping QPS per demand partner
  • Partner needed to consistently meet KPI of $0.001 Bid Request eCPM
  • Time consuming manual optimisations

The Solution

  • Deploying “Add Value to Bundle List” optimization rule to identify high performing demand sources and amplify QPS 
  • Side-by-side A/B run comparison against partner’s manual optimizations

The Results

100% Revenue Increase


+70% Efficency Improvement

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Case Study